Claire Delune Luna Sterling

the nuts and bolts of what we do   --------------------->

→ Strategic brand creation ; brand architecture including logo design, typographic solutions, colour palette recommendations, brand tone of voice, 

→ Artwork Design; brochure/flyer/newsletter/magazine design/website design/typesetting/business card 

→ Online marketing; HTML email, social networking tools, viral content (including content for web seminars, corporate videos and blogs. 

→ Video productionmusic video production including concept creation, storyboarding, organisation, execution, catering, production and post production.

→ Mobile solutions and app design 

→ Event management; concept creation, styling and coordination 

→ Retail/hospitality interior designretail/hospitality concept design and creation including: interior and graphic design solutions for new and existing business, textural design, furnishing selection, layout and 3D rendering design, project management, builders briefs/scopes and other supplier briefing documents.  Logo/menu/signage design, site layouts and seating plans, menu creation.

→ Personal style workshops; custom design look book, wardrobe makeover, shopping excursions 

→ Home style workshops; custom designed interior mood boards based on your personality and desired style (we encourage the use of products you already have in your home and garden to keep budgets at a minimum - but with fresh eyes we are able to rethink the use of certain objects). Working to your budget and style aspiration we will select 2/3 key feature design elements and incorporate them into your home visit to give the interior a complete makeover.

achieving our dreams is our passion  --------------------->

The highlight of Claire's career would be creating a design focused hospitality business that annually grossed 1.5 mil within two years of start-up. After those two years, the business was sold well allowing her to move forward onto exciting design projects and new journeys.

our working week is exciting, systematic, organised & balanced  --------------------->

→ Stock office fridge with a rainbow of healthy food 

→ Water the office garden 

→ Plan collaborations with industry leaders and like-minded creatives

→ Schedule free time (ITS ALL ABOUT BUILDING RELATIONSHIPS) create balance between body and mind 

→ Update work in progress report followed by team WIP meeting 

→ Plan social media calendar for the week 

→ Keep the team a breath of relevant print and online media 

→ Set weekly goals and targets - communicate those in team meeting

our work space is unique  --------------------->

The studio environment is designed around providing the team with the most comfortable and creatively stimulating work space. The open-plan office offers elements that soothe the mind (infusions, office plants, cool music) producing efficient, productive and happy team members. Our office promotes work life balance. Together, the food is bought weekly. We share our lunch breaks from the communal groceries, the herb and veggie garden and the daily laid fresh organic eggs. We have a full kitchen available adjacent to our working space. Our office looks 360 degree out to sea with a fresh breeze and streaming sunlight. Team members are encouraged to use the facilities including the chill out zone, treadmill, expresso machine, napping pods and meditation station!

What sets us apart from other designers in the industry?   --------------------->

Our energetic, experienced team is lead by Claire Delune. Claire has over 20 years experience in the design industry. The majority of her experience gained in leading design agencies across Sydney and London. She is both a qualified and experienced Account Director and Graphic Designer with a strategic and entrepreneurial mind. Her quirky, authentic and relaxed personal skills develop solid and sincere working relationships. 

Whilst working in the peak of the design industry for Moon Design (now operated as STW Group) Claire’s client portfolio consisted of 3 telecommunications, Sydney Symphony Orchestra, Sydney Theatre Company and Seafolly Swimwear to name a few. Claire comes from an academic background. Her two degrees: Bachelor of Business (QUT) and Bachelor of Design (QCA) where both completed with majority Distinction and High Distinction. With this solid technical and theoretical knowledge, and her number of years in the design/advertising industry she offers her clients a well rounded results driven multi-disciplinary design agency service. 

Over the last 6 years Claire has focused her design eye and business head on the hospitality industry with particular focus on providing brand consistency across all customer touch points. Her areas of concentration are; interiors, menus, signage, marketing collateral, all on-line brand presence, training and development (with the objective of ensuring staff adopt the brand personality). With access to over 100k followers on Facebook and Instagram between our team we believe in using this key asset to engage with client target market's in a non abrasive manner aligning with their strategic market segmentation. Working together with brand ambassadors, strategic alliances and other cutting edge online platforms - we will get your brand talking.

Brand textures, logo design, and typographic application developed as part of the SKIN by Jessica Luise Brand Development Project

Brand textures, logo design, and typographic application developed as part of the SKIN by Jessica Luise Brand Development Project

OUR tools of trade   --------------------->

→ Proficient in Adobe Creative Suite, Google Sketchup, Premier Pro and iMovie video production. 

→ Experienced print production knowledge 

→ Innovative use of online software and applications 

→ Actively engages with online cloud-based technology to increase work flow efficiencies, reporting accuracies, collaborative communications, real-time data analysis and effective strategic planning practices 

EDM campaign software (including Mailchimp) 

Customer database management systems, website design platforms (Adobe Creative Suite as well as online applications)

we listen. we collaborate   --------------------->

The Claire Delune studio is a space for our team but also a collaborative hub for other talented creatives allowing new business development, ideas generation and contra activities. We are baristas and take pride in offering a beautiful visit - with the best coffee around - when our clients are in town.

our best business tips   --------------------->

1. Be aware of your environment at all times 

2. Invest in the best people, but keep your relationships professional 

3. Think extremely long and hard before taking on business partners with different ideologies 

4. Be stoic